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UK: Largest ever study on implications of mobiles August 5, 2006

Posted by Jasper in Mobile.
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The Carphone Warehouse in association with The London School of Economics and Lord Philip Gould has commissioned the largest ever study to ascertain how mobile phones have changed the way we live. The “Mobile Life Report” study, undertaken by the polling organisation, YouGov, involved over 16,500 people. Headline findings were:

  • Young adults say their mobile phone is more important to them than television;
  • Texting has overtaken talking as the most popular way to use mobile phones;
  • The majority of young women use their mobile phone to deter the unwanted advances of men;
  • Approximately 1 in 10 people have had a mobile phone stolen. The figure rises to nearly 1 in 5 for young women;
  • Half of people would use their mobile to record a crime, and more than a third would use the camera or video on their mobile phone to snap a celebrity or newsworthy event;
  • Almost half of mobile phone-users think they are too much at the beck and call of their employer as a result of using their mobile phone for work; and
  • One in five people stop and turn their mobile phone off before sex.
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