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Denmark: Ready to drop fixed line phones August 22, 2006

Posted by Jasper in General, Mobile.
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A new poll from TNS Gallup for Sonofon shows that Danes are increasingly willing to completely drop their fixed line telephones in favour of mobiles. Fifty six percent responded that they would be willing to switch their fixed line service for mobiles if they knew that was cheaper or just as cheap as using a fixed line telephone. This represents an increase of almost 25% compared to the first opinion poll in June 2005. Willingness to change is even greater amongst the young. As many as 67% of 15-30 year-olds are ready to switch to mobiles instead of their fixed line telephones.

Note the important condtion: the 56% figure is based on mobile calling and usage being as cheap or cheaper than using a landline phone to do the same things. Would be interesting if the survey also considered interactions with broadband demand.

See Sonfon Media release here.

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