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Italy: Unica September 20, 2006

Posted by Jasper in broadband, Mobile, VoIP.

Amidst the rather chaotic telcom market in Italy, Telecom Italia has (according to Total Telecom) quietly launched a UMA service called Unica. The service simply appeared on the telco’s Web site at the beginning of last week without all the whistles and bells the market had been expecting. Although this is probably not surprising given the sudden change in strategy with the split of fixed and mobile businesses.

The service as been subjected to regulatory scrutiny, which has resulted in the launch of a restricted offer where Telecom Italia only is permitted to sign up 30,000 customers for a six month period.

Unica is available to customers with a Telecom Italia fixed-line service, TIM consumer mobile tariffs and DSL/VoIP product Alice Voce. Unica carries a monthly subscription of €15 (plus €5/month for each additional handset) and customers will also be required to buy the Unica Pack for €369, comprising the Samsung SGH-P200 dual-mode GSM/WiFi handset and an Alice ADSL2+ WiFi modem.

The service enables users to make free calls from the home via the fixed phone or the Samsung handset, using voice over WiFi, and GSM calls away from home. Up to five mobile numbers can be assigned to the same contract.

The offer seems comparable to Home Free in Denmark in price and appears to have the same functionality. Will be interesting to see what the future holds for Unica against the current turmoil.

For more information see Total Telecom and/or Telecom Italia Unica page (in Italien)



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