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UK: Launch of quadruple-play September 29, 2006

Posted by Jasper in broadband, Mobile.
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NTL has announced the launch of the UK’s first quadruple-play package. The service will offer digital TV, mobile services, internet access and fixed-line telephony, for a monthly charge of £40 (US$75.7). According to the NTL media release the quad package includes:

Broadband
• Up to 2Mb with no limits on downloads
• Firewall and anti-virus software included
• Installed by an expert and modem included
Digital TV
• Over 30 channels, including Sky One, UKTV Gold, E4, Film4, ITV2 and LIVINGtv
• On demand access to a huge library of programmes and films – watch what you want, when you want
• Set-top box included and no need for a dish
Home phone
• Unlimited weekend calls to any UK landline
• Highly competitive mobile rates and simple tariffs at other times
• Standard features including 1471 and 1571 voicemail
Mobile
• A Virgin Mobile SIM
• 300 texts and 300 minutes a month, plus free voicemail
• Access to Virgin Mobile Bites entertainment service

The move is the first realisation of the potential of the combined NTL-Virgin partnership. NTL is expected to rebrand the entire company under Richard Branson’s ubiquitous Virgin name next year. It bought Virgin Mobile earlier this year in a deal that made Branson NTL’s largest shareholder.

One of the key hurdles for NTL will be ensure a high-quality customer service with all four options given that the company is still trying to integrate the companies.

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