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Denmark: Shipping Telecom October 12, 2006

Posted by Jasper in Uncategorized.
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A new book “Søderberg – Mand af Mærsk” is soon to hit the street in Denmark.  According to Computerworld, the book contains details of how the Danish shipping giant A.P. Møller – Mærsk on several occasions tried to enter the Danish telecom marked.  For example, by attempting to buy Danish incumbent TDC or a GSM-license. 

This should come as no surprise to anyone who has followed the Danish telco market in all these years. So, I hope the book sheds a little light on why A.P. Møller-Mærsk failed in their endeavors when they have been so successful at nearly everything else they do.

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